Monday, June 4, 2012

Wrapped in Merino Campaign

Once again Woolmark Company create a very cool campaign which called Wrapped in Merino. Wool lovers at all over the world can collaboratively design a giant virtual scarf. Each participant creates their own section of the scarf, adding their photo and customizing the scarf design, before sharing it with their friends through Facebook, Pinterest and Twitter. This could be the world's longest social scarf. Fun right?!

If you interested to being part of "Wrapped in Merino" campaign, you can visit:
Microsite -
Facebook ‘We Love Wool’ page -
Twitter -
YouTube promo clip -
YouTube channel -

Be creative ya'll !!!

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